Penguatan Digital Marketing Kelompok Usaha Bioetanol Desa Lonuo Kabupaten Bone Bolango

Abstrak

This community engagement program aimed to strengthen the digital marketing capacity of bioethanol business groups in LonuoVillage, North Gorontalo, in response to the low level of digital literacy and limited access to online marketing. The program involved a five-day participatory training covering digital marketing fundamentals, practical use of social media, and the creation of business accounts and product catalogs. A pre-test and post-test method was applied to 50 participants to assess the improvement in digital marketing skills. The results showed a significant increase in participants’ knowledge and skills, with average scores rising from 1.1–1.8 (pre-test) to 3.7–4.5 (post-test). A paired t-test yielded a p-value < 0.05, indicating that the training had a statistically significant impact on improving digital literacy. This initiative contributes meaningfully to enhancing technological competencies in rural communities and supports digital literacy as a vital component of entrepreneurship education and information technology-based rural economic transformation.